How do technical founders scale and grow? What is the secret to building the right team?
How do organizations balance the needs of sales with the imperative to have the right technical person in the room?
Why do some companies successfully 'graduate' to the next tier of growth, while others stall out?
Every great presales organization starts with a plan for how to win.
Launch is the Presales Framework, built for companies earlier in their growth. We start by understanding how you sell today, where deals stall, what your technical people are carrying, and what's missing. Then we modify the Presales Framework around what we find. Before we put anyone on a deal, we make sure there's a real system for them to work in.
We will run a modified version of the Diagnose, Build, Train, and Measure sessions. This includes creation of the Product Book, the Discovery and Estimating Workbook, and the Presales Playbook. It also includes training key staff members, and creating training materials for future hires. And finally, it includes setting up KPIs, analytics, and other ways to monitor and gauge presales success.
By starting strong, you build the right foundation. There is no getting around doing the work of strategy and planning. With focused investment and time, your organization will have a program that works for years to come.
