{"id":321,"date":"2025-08-05T20:38:53","date_gmt":"2025-08-05T20:38:53","guid":{"rendered":"https:\/\/acivica.com\/home\/?p=321"},"modified":"2026-10-01T13:37:26","modified_gmt":"2026-10-01T13:37:26","slug":"zombie-armageddon-and-what-it-taught-me-about-b2b-sales","status":"publish","type":"post","link":"https:\/\/acivica.com\/home\/zombie-armageddon-and-what-it-taught-me-about-b2b-sales\/","title":{"rendered":"Zombie Armageddon&#8230; And What it Taught me About B2B Sales"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Nothing. Not really. I mean, maybe something like \"Don't get bitten\" or \"Brains are tasty\" or something to that effect. I cannot stand silly click-bait titles like this. And the reality is that B2B sales does not need another dumb sales metaphor.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/acivica.com\/home\/wp-content\/uploads\/2025\/08\/f3752d82-f5da-4f8c-b7c3-d98283b15b8f-56552-0000237d4eb5494e_file.jpg\" alt=\"A tired zombie woman in a bathrobe drinking coffee\" title=\"f3752d82-f5da-4f8c-b7c3-d98283b15b8f-56552-0000237d4eb5494e_file.jpg\" width=\"612\" height=\"470\" srcset=\"https:\/\/acivica.com\/home\/wp-content\/uploads\/2025\/08\/f3752d82-f5da-4f8c-b7c3-d98283b15b8f-56552-0000237d4eb5494e_file.jpg 612w, https:\/\/acivica.com\/home\/wp-content\/uploads\/2025\/08\/f3752d82-f5da-4f8c-b7c3-d98283b15b8f-56552-0000237d4eb5494e_file-300x230.jpg 300w, https:\/\/acivica.com\/home\/wp-content\/uploads\/2025\/08\/f3752d82-f5da-4f8c-b7c3-d98283b15b8f-56552-0000237d4eb5494e_file-50x38.jpg 50w\" sizes=\"(max-width: 612px) 100vw, 612px\" class=\"wp-image-323\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>But if even for a moment you looked for another quick fix, remember that those do not exist. Using the Presales Framework to build a long-term strategy and a reproducible process might seem like a bit of a slog! But the truth is that success is more likely to come from a smart and well executed plan. Not from cheap, gimmicky tricks.<\/p>\n<p><a href=\"mailto:sales@acivica.com\">Get in touch<\/a> for zombie-free (and incredibly effective) help building a presales engine that powers your sales!<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":323,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/posts\/321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/comments?post=321"}],"version-history":[{"count":12,"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/posts\/321\/revisions"}],"predecessor-version":[{"id":798,"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/posts\/321\/revisions\/798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/media\/323"}],"wp:attachment":[{"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/media?parent=321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/categories?post=321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/tags?post=321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}