{"id":973,"date":"2026-10-06T17:08:30","date_gmt":"2026-10-06T17:08:30","guid":{"rendered":"https:\/\/acivica.com\/home\/?page_id=973"},"modified":"2026-10-06T21:00:32","modified_gmt":"2026-10-06T21:00:32","slug":"launch","status":"publish","type":"page","link":"https:\/\/acivica.com\/home\/launch\/","title":{"rendered":"Launch: Building your presales foundation"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_0 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p><em>How do technical founders scale and grow? What is the secret to building the right team?<\/em><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_1 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p><em>How do organizations balance the needs of sales with the imperative to have the right technical person in the room?<\/em><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_2 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p><em>Why do some companies successfully 'graduate' to the next tier of growth, while others stall out?<\/em><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_1 et_pb_row et_block_row\">\n<div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p dir=\"ltr\"><strong>Every great presales organization starts with a plan for how to win.<\/strong><\/p>\n<p><!-- obsidian --><\/p>\n<p>Launch is the Presales Framework, built for companies earlier in their growth. We start by understanding how you sell today, where deals stall, what your technical people are carrying, and what's missing. Then we modify the Presales Framework around what we find. Before we put anyone on a deal, we make sure there's a real system for them to work in.<\/p>\n<p>We will run a modified version of the <a href=\"https:\/\/acivica.com\/home\/diagnose\/\">Diagnose<\/a>, <a href=\"https:\/\/acivica.com\/home\/build\/\">Build<\/a>, <a href=\"https:\/\/acivica.com\/home\/train\/\">Train<\/a>, and <a href=\"https:\/\/acivica.com\/home\/measure\/\">Measure<\/a> sessions. This includes creation of the Product Book, the Discovery and Estimating Workbook, and the Presales Playbook. It also includes training key staff members, and creating training materials for future hires. And finally, it includes setting up KPIs, analytics, and other ways to monitor and gauge presales success.\u00a0<\/p>\n<p><!-- wp:image {\"lightbox\":{\"enabled\":false},\"id\":142,\"width\":\"179px\",\"height\":\"auto\",\"sizeSlug\":\"full\",\"linkDestination\":\"custom\"} --><\/p>\n<p><!-- \/wp:image --><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/acivica.com\/home\/wp-content\/uploads\/2025\/03\/image-2.png\" alt=\"Two rocket boosters after launch\" title=\"image\" width=\"1024\" height=\"955\" srcset=\"https:\/\/acivica.com\/home\/wp-content\/uploads\/2025\/03\/image-2.png 1024w, https:\/\/acivica.com\/home\/wp-content\/uploads\/2025\/03\/image-2-300x280.png 300w, https:\/\/acivica.com\/home\/wp-content\/uploads\/2025\/03\/image-2-768x716.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"wp-image-145\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p dir=\"ltr\"><strong>By starting strong, you build the right foundation.<\/strong> There is no getting around doing the work of strategy and planning. With focused investment and time, your organization will have a program that works for years to come.<!-- wp:image {\"lightbox\":{\"enabled\":false},\"id\":142,\"width\":\"179px\",\"height\":\"auto\",\"sizeSlug\":\"full\",\"linkDestination\":\"custom\"} --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- \/wp:image --><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_flex_module\" href=\"https:\/\/bookings.cloud.microsoft\/bookwithme\/user\/ae2d3332b020455db12b11427c3720b7@acivica.com\/meetingtype\/7T70ddzcq0ypg8zvy1S5vQ2?anonymous&#038;ismsaljsauthenabled&#038;ep=mcard\" target=\"_blank\">Talk presales with Scott<\/a><\/div>\n\n<div class=\"et_pb_image_1 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/acivica.com\/home\/wp-content\/uploads\/2025\/03\/image-1.png\" title=\"image\" width=\"474\" height=\"266\" srcset=\"https:\/\/acivica.com\/home\/wp-content\/uploads\/2025\/03\/image-1.png 474w, https:\/\/acivica.com\/home\/wp-content\/uploads\/2025\/03\/image-1-300x168.png 300w\" sizes=\"(max-width: 474px) 100vw, 474px\" class=\"wp-image-142\" \/><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Launch: Building your presales foundation<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-973","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/pages\/973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/comments?post=973"}],"version-history":[{"count":10,"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/pages\/973\/revisions"}],"predecessor-version":[{"id":1009,"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/pages\/973\/revisions\/1009"}],"wp:attachment":[{"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/media?parent=973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}