{"id":596,"date":"2026-02-10T19:36:12","date_gmt":"2026-02-10T19:36:12","guid":{"rendered":"https:\/\/acivica.com\/home\/?page_id=596"},"modified":"2026-02-10T19:36:15","modified_gmt":"2026-02-10T19:36:15","slug":"blog-posts","status":"publish","type":"page","link":"https:\/\/acivica.com\/home\/blog-posts\/","title":{"rendered":"Blog Posts"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blog_0 et_pb_blog et_pb_bg_layout_light et_pb_posts et_pb_module\"><div class=\"et_pb_ajax_pagination_container\"><div class=\"et_pb_blog_posts et_grid_module\"><article class=\"et_pb_post et_pb_post_id_321 clearfix et_pb_blog_item_0_0 post-321 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\"><div class=\"et_pb_image_container\"><a href=\"https:\/\/acivica.com\/home\/zombie-armageddon-and-what-it-taught-me-about-b2b-sales\/\" class=\"entry-featured-image-url\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/acivica.com\/home\/wp-content\/uploads\/2025\/08\/f3752d82-f5da-4f8c-b7c3-d98283b15b8f-56552-0000237d4eb5494e_file.jpg\" width=\"326\" height=\"250\" alt=\"Zombie Armageddon&#8230; And What it Taught me About B2B Sales\" class=\"\" srcset=\"https:\/\/acivica.com\/home\/wp-content\/uploads\/2025\/08\/f3752d82-f5da-4f8c-b7c3-d98283b15b8f-56552-0000237d4eb5494e_file.jpg 479w, https:\/\/acivica.com\/home\/wp-content\/uploads\/2025\/08\/f3752d82-f5da-4f8c-b7c3-d98283b15b8f-56552-0000237d4eb5494e_file.jpg 480w\" sizes=\"(max-width:479px) 479px, 100vw\" \/><span data-icon=\"\ue050\" class=\"et_overlay et_pb_inline_icon\"><\/span><\/a><\/div><h2 class=\"entry-title\"><a href=\"https:\/\/acivica.com\/home\/zombie-armageddon-and-what-it-taught-me-about-b2b-sales\/\">Zombie Armageddon&#8230; And What it Taught me About B2B Sales<\/a><\/h2><p class=\"post-meta\"><\/p><div class=\"post-content\"><div class=\"post-content-inner\"><p>Nothing. Not really. I mean, maybe something like \"Don't get bitten\" or \"Brains are tasty\" or something to that effect. I cannot stand silly click-bait titles like this. And the reality is that B2B sales does not need another dumb sales metaphor. But if even for a...<\/p>\n<\/div><\/div><\/article><article class=\"et_pb_post et_pb_post_id_262 clearfix et_pb_blog_item_0_1 post-262 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-bant tag-presales tag-sales\"><div class=\"et_pb_image_container\"><a href=\"https:\/\/acivica.com\/home\/it-usually-comes-back-to-bant\/\" class=\"entry-featured-image-url\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/acivica.com\/home\/wp-content\/uploads\/2025\/04\/image.png\" width=\"250\" height=\"250\" alt=\"It usually comes back to BANT\" class=\"\" srcset=\"https:\/\/acivica.com\/home\/wp-content\/uploads\/2025\/04\/image.png 479w, https:\/\/acivica.com\/home\/wp-content\/uploads\/2025\/04\/image-300x300.png 480w\" sizes=\"(max-width:479px) 479px, 100vw\" \/><span data-icon=\"\ue050\" class=\"et_overlay et_pb_inline_icon\"><\/span><\/a><\/div><h2 class=\"entry-title\"><a href=\"https:\/\/acivica.com\/home\/it-usually-comes-back-to-bant\/\">It usually comes back to BANT<\/a><\/h2><p class=\"post-meta\"><\/p><div class=\"post-content\"><div class=\"post-content-inner\"><p>It happened. I jumped into a sales call and heard those dreaded words. The presales architect had identified the right solution based on requirements. They aligned the technology to the need and provided what they believed to be the right balance of capabilities to cost. And the prospect came back with, &#8220;this seems great, but it is tens of thousands more than the top budget we had approved.<\/p>\n<\/div><\/div><\/article><article class=\"et_pb_post et_pb_post_id_234 clearfix et_pb_blog_item_0_2 post-234 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\"><div class=\"et_pb_image_container\"><a href=\"https:\/\/acivica.com\/home\/introducing-the-presales-framework\/\" class=\"entry-featured-image-url\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/acivica.com\/home\/wp-content\/uploads\/2025\/03\/project5.jpg\" width=\"375\" height=\"250\" alt=\"Introducing the Presales Framework\" class=\"\" srcset=\"https:\/\/acivica.com\/home\/wp-content\/uploads\/2025\/03\/project5.jpg 479w, https:\/\/acivica.com\/home\/wp-content\/uploads\/2025\/03\/project5-600x400.jpg 480w\" sizes=\"(max-width:479px) 479px, 100vw\" \/><span data-icon=\"\ue050\" class=\"et_overlay et_pb_inline_icon\"><\/span><\/a><\/div><h2 class=\"entry-title\"><a href=\"https:\/\/acivica.com\/home\/introducing-the-presales-framework\/\">Introducing the Presales Framework<\/a><\/h2><p class=\"post-meta\"><\/p><div class=\"post-content\"><div class=\"post-content-inner\"><p>After a work-life lived in first market research, followed by implementing CRM and Business Intelligence, I recently realized that my career has focused on a few key things. I have consistently worked to make people more capable in their own work. Be it by data, by...<\/p>\n<\/div><\/div><\/article><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-596","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/pages\/596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/comments?post=596"}],"version-history":[{"count":5,"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/pages\/596\/revisions"}],"predecessor-version":[{"id":601,"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/pages\/596\/revisions\/601"}],"wp:attachment":[{"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/media?parent=596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}