{"id":123,"date":"2025-03-09T15:09:53","date_gmt":"2025-03-09T15:09:53","guid":{"rendered":"https:\/\/acivica.com\/home\/?page_id=123"},"modified":"2026-10-06T22:04:22","modified_gmt":"2026-10-06T22:04:22","slug":"train","status":"publish","type":"page","link":"https:\/\/acivica.com\/home\/train\/","title":{"rendered":"Train"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_0 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p><em>What is the difference between good training and great training? And why does it matter?<\/em><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_1 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p><em>Why do so many corporate initiatives fail? And why do so many keep making the same mistakes again and again?<\/em><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_2 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p><em>Where does organizational culture (and in this case, presales culture) come from? And how do you ensure it is pervasive?<\/em><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_1 et_pb_row et_block_row\">\n<div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><!-- wp:group {\"layout\":{\"type\":\"flex\",\"flexWrap\":\"nowrap\"}} --><\/p>\n<div class=\"wp-block-group\"><!-- wp:paragraph {\"style\":{\"border\":{\"radius\":\"19px\"}}} --><\/div>\n<p dir=\"ltr\"><strong>A system nobody uses is just a document.<\/strong><\/p>\n<p dir=\"ltr\">Train is where the new way becomes the normal way. It's hands-on, built around your tools and your actual deals.<\/p>\n<p dir=\"ltr\"><strong>How it works<\/strong><\/p>\n<ul dir=\"ltr\">\n<li><strong>Classes<\/strong> for your sales and technical teams on the Product Book, Workbook, and Playbook<\/li>\n<li><strong>Demo University:<\/strong> coaching on the skill that wins or loses more deals than any other. Great demos start with understanding the buyer, not showing off the product. <a href=\"https:\/\/acivica.com\/home\/demo-university\">To learn more about Demo University, click here<\/a>.<\/li>\n<li><strong>1:1 coaching<\/strong> for the people who carry the most deals<\/li>\n<li><strong>Recorded-call review:<\/strong> we watch real discovery calls and demos with your team and give specific feedback against your playbook<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/acivica.com\/home\/wp-content\/uploads\/2026\/09\/athree23-business-3695073_1920.jpg\" title=\"athree23-business-3695073_1920\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/acivica.com\/home\/wp-content\/uploads\/2026\/09\/athree23-business-3695073_1920.jpg 1920w, https:\/\/acivica.com\/home\/wp-content\/uploads\/2026\/09\/athree23-business-3695073_1920-1280x853.jpg 1280w, https:\/\/acivica.com\/home\/wp-content\/uploads\/2026\/09\/athree23-business-3695073_1920-980x653.jpg 980w, https:\/\/acivica.com\/home\/wp-content\/uploads\/2026\/09\/athree23-business-3695073_1920-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" class=\"wp-image-866\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p>The goal isn't certification. It's the moment your team stops asking \"how are we supposed to do this?\" (or worse, should ask but does not) because they already know.<a href=\"https:\/\/bookings.cloud.microsoft\/bookwithme\/user\/ae2d3332b020455db12b11427c3720b7@acivica.com\/meetingtype\/7T70ddzcq0ypg8zvy1S5vQ2?anonymous&amp;ismsaljsauthenabled&amp;ep=mcard\"><\/a><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"lightbox\":{\"enabled\":false},\"id\":142,\"width\":\"179px\",\"height\":\"auto\",\"sizeSlug\":\"full\",\"linkDestination\":\"custom\"} --><\/p>\n<p><!-- \/wp:image --><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_flex_module\" href=\"https:\/\/bookings.cloud.microsoft\/bookwithme\/user\/ae2d3332b020455db12b11427c3720b7@acivica.com\/meetingtype\/7T70ddzcq0ypg8zvy1S5vQ2?anonymous&#038;ismsaljsauthenabled&#038;ep=mcard\" target=\"_blank\">Talk presales with Scott<\/a><\/div>\n\n<div class=\"et_pb_image_1 et_pb_image et_pb_module et_flex_module\"><a href=\"https:\/\/acivica.com\/home\/train\/\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/acivica.com\/home\/wp-content\/uploads\/2025\/03\/image-1.png\" title=\"image\" width=\"474\" height=\"266\" srcset=\"https:\/\/acivica.com\/home\/wp-content\/uploads\/2025\/03\/image-1.png 474w, https:\/\/acivica.com\/home\/wp-content\/uploads\/2025\/03\/image-1-300x168.png 300w\" sizes=\"(max-width: 474px) 100vw, 474px\" class=\"wp-image-142\" \/><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-123","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/pages\/123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/comments?post=123"}],"version-history":[{"count":28,"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/pages\/123\/revisions"}],"predecessor-version":[{"id":1014,"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/pages\/123\/revisions\/1014"}],"wp:attachment":[{"href":"https:\/\/acivica.com\/home\/wp-json\/wp\/v2\/media?parent=123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}