Nothing. I cannot stand dumb click-bait titles like this. And the reality is that B2B sales does not need another dumb sales metaphor. But if even for a moment you looked for another quick fix, remember that those do not exist. Developing a long-term strategy and a...
It happened. I jumped into a sales call and heard those dreaded words. The presales architect had identified the right solution based on requirements. They aligned the technology to the need and provided what they believed to be the right balance of capabilities to...
After a work-life lived in first market research, followed by implementing CRM and Business Intelligence, I recently realized that my career has focused on a few key things. I have consistently worked to make people more capable in their own work. Be it by data, by...
